Fundada en la década de 1950, Danziger es una de las compañías de floricultura más innovadoras del mundo; creando variedades de flores extraordinarias que ayudan a los clientes a lo largo de la cadena de suministro a lograr un éxito extraordinario. Como parte de la nueva estrategia, Danziger dividió su surtido de crisantemos en 7 colecciones diferentes, cada una de las cuales expresa emociones, que evocarán a las personas al recibir o comprar flores: AMOR: Fall in love with her heart; PASIÓN: petal by petal; EMPATIA: Empathy is all we need; ESPERANZA: Give a flower give hope; FELICIDAD: Happiness comes with Flowers; ENERGIA: Feel the power of flowers; INSPIRACION: Inpiration to bloom.
Founded in 1953, Danziger is today one of the world’s most innovative floriculture companies. We are engaged in the research, breeding, development, propagation, production, sale and marketing of varieties of cut flowers, annuals and perennials – creating extraordinary flower varieties and beautiful assortments that help customers along the entire value chain achieve extraordinary success.
Danziger is proud to be at the forefront of scientific breeding of varieties. We operate one of the industry’s largest R&D departments, with a breeding team numbering over 100 employees, including scientists, professional breeders, and researchers with PhDs, Master’s and Bachelor’s degrees from leading academic institutes. We partner closely with the Faculty of Agriculture at Hebrew University and the world renowned Volcani Center of Agricultural Research. Complementing our portfolio with respected genetics from other leading breeders, Danziger manages over 600 elite varieties – with superior genetics and traits – under breeders’ rights, and hundreds of the company’s varieties are registered under Plant Breeding Rights (PBR) and Plant Patents all over the world.
Danziger Worldwide operations
Danziger operates advanced propagation facilities in Israel, Guatemala, Kenya, and Colombia – ensuring a continuous supply of clean, high quality vegetative propagation material to around 1000 customers in over 60 countries. We supply our propagation materials, in the form of cuttings, plants and in-vitro, via a highly efficient cold chain distribution network. All Danziger products adhere to strict propagation and distribution standards, as well as environmental, fair trade and fair working practices.
Flexible Sales & Marketing
Danizger markets its varieties, cuttings, rooted cuttings (rc) and tissue cultures (in special cases) by providing licenses to propagators and growers around the world, and through its state-of-the-art digital platforms.